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Industry Facts

Figure shows the percentage of homes with a computer (mains operated with keyboard). Note that the survey does not distinguish between households with only one computer and those with more than one.

The average increase from March 1986 to March 1998 was 14% pa. The dotted line extends the curve assuming this rate has been maintained, giving a projected figure of about 43% of households with a computer in March 2000.


Computer access by income, 1989 - 98

Statistics New Zealand 2001

Statistics show that PC usage is growing in all income areas.

Proportion of household income quintile with a computer.

 

Numbers reflect Customer Dissatisfaction

"Shoppers contacting customer support are less than satisfied with merchants customer support efforts according to a BizRate.com study. When merchant performance is compared to buyer importance, customer support consistently rates as highly important to buyers but is poorly executed by merchants"

"Computer buyers who had contacted customer support preferred doing so by phone ( 52%) rather than by email (40%), while very few preferred instant messaging (9%)"

Source : www.digitrends.net/ebiz/1363-8581.html

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